About KnowledgePanel

KnowledgePanel was established in 1999 by two Stanford University professors and is now part of Ipsos, one of the world’s leading research companies, operating in 90 markets and employing more than 18,000 people. A small amount of randomly selected addresses are invited to join the panel each year. Households have to be personally invited to join to ensure our survey results are representative of the U.S. population.

Our research is done for television networks, news organizations, well-known companies, universities, and other commercial services. Our panel helps us track national trends in the economy, politics, entertainment, sports, and new products. KnowledgePanel members contribute to local and national discussions by sharing their opinions. Every survey has an impact on the country and world we live in.