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OUR MEMBERS SPEAK UP

We've made an impact

NBC Winter and Summer Olympics

KnowledgePanel® members have provided daily feedback to NBC about viewers' likes and dislikes, event coverage and programming preferences since 2004.

Home Technology Monitor™

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The way we use technology and media is changing rapidly. KnowledgePanel® members have provided fresh evidence that TV and the Internet are becoming more and more interchangeable when it comes to watching network programs. Viewing of complete TV show episodes online has essentially tripled in the past four years among some age groups. It has grown from 8% to 24% among 13-54 year-old Internet users, and from 12% to 32% among 18-34 year-old Internet users!

President's State of the Union Addresses and Election Season Debates on CBS

Since the year 2000 KnowledgePanel members like you have provided instant feedback for the President's State of the Union addresses, and for the Presidential and Vice Presidential debates. These unique online polls were conducted immediately following the televised events. The results were provided on the programs and on the CBS News website.

National Poll on Children's Health: The C.S. Mott Children's Hospital

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The C.S. Mott Children's Hospital National Poll on Children's Health—conducted using KnowledgePanel—is led by the University of Michigan Health System‘s Division of General Pediatrics' Child Health Evaluation and Research Unit. The poll measures public opinion on major health care issues and trends for children in the U.S. Its funders include the National Institutes of Health; The Institute of Medicine; the Centers for Disease Control and Prevention; state governments and private foundations. Results have been published in ScienceDaily, La Prensa and Medical News Today.

C.S. Mott Children's Hospital National Poll on Children's Health, 2010.

Academic Organizations Team Up with KnowledgePanel

By surveying KnowledgePanel members, George Mason and Yale Universities continually monitor Americans’ attitudes toward climate change.  In addition, on an ongoing basis, the University of Maryland gives voice to American public opinion – through KnowledgePanel – for an international collaborative project that seeks to reveal the public viewpoint of specific nations.

GfK. Growth from Knowledge
 
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