KnowledgePanel
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About KnowledgePanel

KnowledgePanel, now part of GfK Custom Research North America, was created by two Stanford University professors in 1999. GfK randomly selects only a few addresses each year to receive an invitation to join KnowledgePanel, a group that takes part in national polls and surveys. You can earn cash payments and other rewards for being on our panel and giving us your opinions on various topics.

aboutThis research is done for television networks, news organizations, well-known companies, universities and others like AARP* and Consumer Reports**. Our panel helps us track national trends in the economy, politics, entertainment, sports and new products.

We would like your household to be a part of this important research. There are NO membership fees, nothing to buy, no costs to you at any time. Each member of your household that joins KnowledgePanel can also earn cash and rewards.

*AARP (formerly known as American Association of Retired Persons) is a national advocacy group for those 50 and over.

**Consumer Reports is a monthly magazine published by Consumers Union. It publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory.

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